CENTURY 21 Keiser & Co. Real Estate Advantage

When you authorize CENTURY 21 Keiser & Co. Real Estate  to market your property, you put at your disposal the resources and talents of one of the world's largest, and most successful, real estate organizations. Our goal is to provide the experience, expertise and aggressiveness to help optimize your selling price--and minimize your time and inconvenience.

This personalized marketing plan has been especially prepared to review the various steps to a successful sale, and give you greater insight into the resources and skills of our CENTURY 21® sales associates.

Our Pledge Is To Provide...

• The individual attention of a licensed real estate professional backed by an experienced selling team.
• Experience in pre-qualifying, facilitating negotiations with, and showing properties to buyers introduced through our CENTURY 21® office.
• Local and national advertising.
• Exclusive marketing tools.
• International Referral System and National Relocation Networks.
• Assistance with financing alternatives.
• Cooperation with other real estate organizations.
• The support of one of the largest, most recognized, and most preferred real estate sales organizations in the world.
• Responsiveness in keeping you informed and attending to details.
• A dedication to customer service that is guaranteed in writing.

GETTING STARTED QUICKLY AND AGGRESSIVELY
Often times, the most interested buyers are those generated in the first few days or weeks. As soon as you authorize us to market your property, we get started. Our marketing approach is to work aggressively to maximize exposure of your property to:

• The local marketplace
• Our professional sales force
• Other CENTURY 21® offices
• Other real estate companies
• Regional and national marketplaces (as appropriate)
• Corporate transferees

Our Pledge Is To...

• Arrange for installation of our nationally recognized CENTURY 21® yard sign (as agreed upon and subject to local ordinances).
• Submit your property to the Highland Lakes multiple listing service.
• Arrange for a preview by other real estate professionals.
• Distribute property description letters or brochures to help market your property in local neighborhoods (as agreed upon).
• Describe how the CENTURY 21 Global Referral Network^SM system can expose your property to more buyers.

ADVERTISING AND PROMOTION
Marketing your property successfully usually involves more than a yard sign or classified ads. A more strategic approach includes an analysis of the most probable buyers and targeting our marketing efforts in that direction. Because our CENTURY 21® office pursues an aggressive overall advertising program, coupled with professional sales associates, we can attract prospective buyers who, in most cases, desire to look at several properties (including yours), not just the home being advertised.

Our Pledge Is To...

Prepare a comprehensive "listing profile" including the features and benefits of your home.

• Provide photographs for display in the multiple listing service on the CENTURY 21® website.
• Describe our advertising program and how your property can best be included, as may be agreed upon.
• Discuss open houses, and how they fit into your marketing plan.

WORKING WITH QUALIFIED BUYERS
Part of our professional marketing service is to whenever possible interview prospective buyers before showing them your property. This helps eliminate "lookers" or callers who cannot afford the property or otherwise qualify for financing. While these interviews are designed to screen unqualified prospects, they're also intended to explore various financing programs to help interested buyers find an affordable home. The interview also helps us determine other needs and desires, allowing us to show a number of homes that meet their needs.

Our Pledge Is To...

• Whenever possible, interview and pre-qualify prospective buyers before showing them your home, or reviewing any purchase offer.
• Determine buyers' wants and needs so that we can show homes which better match their requirements.
• Professionally show your home to the most likely buyers.
• Work on your behalf in presenting and negotiating offers.

SETTING THE RIGHT PRICE
Establishing a listing price requires extensive research plus practical experience. Our Competitive Market Analysis will outline the facts about the current real estate marketplace and will compare your property with similar real estate sold recently or presently on the market. These facts are a matter of public record and will include specifics about the condition of these properties, comparable features and improvements, and financing terms--all of which can help you determine an optimal asking price.

Our Pledge Is To...

• Review with you a carefully researched Competitive Market Analysis.
• Estimate net sale proceeds based on the most probable selling price.
• Suggest other financing terms where appropriate.
• Keep you informed of market activity and changes that occur during the course of your listing.

KEEPING YOU INFORMED
Communication is essential in working together to sell your property. It's important for arranging appointments, telling us if you're going to be away, or keeping you informed of our progress in marketing your home.

Our Pledge Is To...

• Provide periodic updates as agreed upon.
• Discuss with you comments received about your property.
• Present all written offers as soon as possible.
• Keep you informed of progress after a purchase agreement is accepted, all the way through closing.
• Report any changes or conditions affecting the sale, without delay.

MAKING RECOMMENDATIONS
Our sales associates are trained in presenting property in its most favorable light. Your property will be thoroughly reviewed; we will then make recommendations on enhancing its salability--minor repairs, redecorating or similar suggestions. We also provide a list of professional selling techniques to make your property even more appealing to prospective buyers.

Our Pledge Is To...

• Arrange for an inspection of the property and point out possible areas of concern.
• Review applicable laws and/or regulations regarding the disclosure of any conditions affecting the property.
• Discuss certifications and warranties which may be required by the buyer, lender or government authority.
• Review professional selling techniques on making the property more saleable.
• Keep you informed of feedback on your property, particularly comments or concerns relating to its condition.

ATTENTION TO DETAIL
In today's complicated, legalistic business world, it's important to follow routines and regulations in completing a sale. This means meeting deadlines and expiration dates, ordering certifications, pay-off statements, title searches, surveys or other requirements. We have experience in handling all of this, before and after the sale.

Our Pledge Is To...

• Review with you all documents relating to the property sale (as permitted by law).
• Provide you a "good faith" estimate of your net sale proceeds before you accept any purchase offer.
• Help you obtain required certifications, warranties, title reports, surveys, insurance policies (as required and authorized by you).
• Monitor each of the numerous steps necessary to finalize the sale of the property.

Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have either bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.